The Most Googled Holiday Tradition in Each State

From building the perfect Easter basket and having tacos for Cinco de Mayo to fasting for Ramadan and decorating for Christmas, it’s no wonder that “what is your favorite holiday tradition?” is a common conversation-starter for friends, family, and coworkers.

To find out more about the top holiday traditions in America, the internet lovers at All Home Connections took to SemRush and Google to see which diverse traditions residents in each state are observing. Spoiler alert: for those of you who are passionate about Halloween, you won’t be disappointed.

The Most Googled Holiday Tradition in Each State

Festive Findings

  • Utah’s most searched holiday tradition is Holi, also known as the Festival of Colors. This comes as no surprise since Utah hosts one of the largest Festival of Colors celebrations in the United States.
  • 14 states have Halloween costumes as their most googled holiday tradition. Americans spent $32.2 billion on costumes in 2020, further proving that this holiday tradition is beloved across the nation.
  • Florida’s most searched holiday tradition is Christmas decorations. With the tradition of wrapping palm trees with Christmas lights, Floridians don’t need a winter wonderland to show their holiday spirit.
  • Delaware’s interest in fasting for Ramadan is clear, especially since the state is home to five mosques and 990,000 muslim residents. 


We gathered a list of 115 holiday traditions and found their monthly search volume via SemRush. From there, we used the holiday traditions with the highest search volume and input them into Google Trends to find which tradition was searched the most in each state over a 12 month period.

State-by-State Breakdown

AlabamaHalloween costumes
AlaskaEaster baskets
ArizonaThanksgiving food
ArkansasNew Years Eve food
CaliforniaChinese New Year parade
ColoradoHalloween costumes
ConnecticutChristmas decorations
DelawareRamadan fasting
District of ColumbiaHanukkah prayers
FloridaChristmas decorations
GeorgiaHalloween costumes
HawaiiNew Years Eve food
IdahoHalloween costumes
IllinoisHalloween costumes
IndianaHalloween costumes
IowaHalloween costumes
KansasHalloween costumes
KentuckyNew Years Eve food
LouisianaMardi Gras music
MaineDay of the Dead skulls
MarylandChristmas decorations
MassachusettsChristmas decorations
MichiganHalloween costumes
MinnesotaHalloween costumes
MississippiValentine's Day flowers
MissouriHalloween costumes
MontanaCinco de Mayo food
NebraskaChristmas decorations
NevadaChinese New Year parade
New Hampshire4th of July food
New JerseyHoli
New MexicoGood Friday prayers
New YorkNew Year resolutions
North CarolinaThanksgiving food
North Dakota4th of July food
OhioHalloween costumes
OklahomaThanksgiving food
OregonValentine's Day flowers
PennsylvaniaChristmas decorations
Rhode IslandRamadan fasting
South CarolinaChristmas decorations
South DakotaHalloween costumes
TennesseeThanksgiving food
TexasChristmas decorations
VermontEaster baskets
VirginiaThanksgiving food
West VirginiaHalloween costumes
WisconsinChristmas decorations
WyomingEaster baskets

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