From building the perfect Easter basket and having tacos for Cinco de Mayo to fasting for Ramadan and decorating for Christmas, it’s no wonder that “what is your favorite holiday tradition?” is a common conversation-starter for friends, family, and coworkers.
To find out more about the top holiday traditions in America, the internet lovers at All Home Connections took to SemRush and Google to see which diverse traditions residents in each state are observing. Spoiler alert: for those of you who are passionate about Halloween, you won’t be disappointed.
Festive Findings
- Utah’s most searched holiday tradition is Holi, also known as the Festival of Colors. This comes as no surprise since Utah hosts one of the largest Festival of Colors celebrations in the United States.
- 14 states have Halloween costumes as their most googled holiday tradition. Americans spent $32.2 billion on costumes in 2020, further proving that this holiday tradition is beloved across the nation.
- Florida’s most searched holiday tradition is Christmas decorations. With the tradition of wrapping palm trees with Christmas lights, Floridians don’t need a winter wonderland to show their holiday spirit.
- Delaware’s interest in fasting for Ramadan is clear, especially since the state is home to five mosques and 990,000 muslim residents.
Methodology
We gathered a list of 115 holiday traditions and found their monthly search volume via SemRush. From there, we used the holiday traditions with the highest search volume and input them into Google Trends to find which tradition was searched the most in each state over a 12 month period.
State-by-State Breakdown
| State | Tradition |
|---|---|
| Alabama | Halloween costumes |
| Alaska | Easter baskets |
| Arizona | Thanksgiving food |
| Arkansas | New Years Eve food |
| California | Chinese New Year parade |
| Colorado | Halloween costumes |
| Connecticut | Christmas decorations |
| Delaware | Ramadan fasting |
| District of Columbia | Hanukkah prayers |
| Florida | Christmas decorations |
| Georgia | Halloween costumes |
| Hawaii | New Years Eve food |
| Idaho | Halloween costumes |
| Illinois | Halloween costumes |
| Indiana | Halloween costumes |
| Iowa | Halloween costumes |
| Kansas | Halloween costumes |
| Kentucky | New Years Eve food |
| Louisiana | Mardi Gras music |
| Maine | Day of the Dead skulls |
| Maryland | Christmas decorations |
| Massachusetts | Christmas decorations |
| Michigan | Halloween costumes |
| Minnesota | Halloween costumes |
| Mississippi | Valentine's Day flowers |
| Missouri | Halloween costumes |
| Montana | Cinco de Mayo food |
| Nebraska | Christmas decorations |
| Nevada | Chinese New Year parade |
| New Hampshire | 4th of July food |
| New Jersey | Holi |
| New Mexico | Good Friday prayers |
| New York | New Year resolutions |
| North Carolina | Thanksgiving food |
| North Dakota | 4th of July food |
| Ohio | Halloween costumes |
| Oklahoma | Thanksgiving food |
| Oregon | Valentine's Day flowers |
| Pennsylvania | Christmas decorations |
| Rhode Island | Ramadan fasting |
| South Carolina | Christmas decorations |
| South Dakota | Halloween costumes |
| Tennessee | Thanksgiving food |
| Texas | Christmas decorations |
| Utah | Holi |
| Vermont | Easter baskets |
| Virginia | Thanksgiving food |
| Washington | Holi |
| West Virginia | Halloween costumes |
| Wisconsin | Christmas decorations |
| Wyoming | Easter baskets |
All Home Connections, an authorized AT&T retailer. Reporters can email questions to Bailey@attsavings.com.