Categories : May 2009
Idol Text Success
On May 22, Dallas-based AT&T announced that over 178 million text messages were transmitted over its network in connection with season eight of American Idol. Fans of America's No. 1 TV show used AT&T's network to answer trivia questions, submit questions to AT&T-hosted chat sessions, receive voting number reminders, and participate in AT&T sweepstakes. Of course, American Idol fans also use the network to submit votes!
6 MTV Channels in HD
Today, Dallas-based AT&T disclosed the expansion of its U-verse TV HD channel lineup. AT&T will now offer six high definition channels from MTV Networks. AT&T's HD content expansion follows a recent initiative to deliver more international programming channels, and at least 100 high definition channels in each U-verse TV market in March 2009.
Better 3G Coverage
On Friday, Dallas-based AT&T announced plans to obtain wireless properties from top competitor, Verizon, in efforts to improve 3G network coverage in America's rural neighborhoods. Eighteen states will be affected by the transaction.
Top 10 AT&T Mobile Apps
The demand for mobile applications is increasing steadily. On March 4, AT&T announced its top 10 performing mobile apps for the first quarter of 2009 - based on new sales between January and March. AT&T consumers are doing more than just talking and texting. They're tweeting, too!