ATT Teams Up with ChaCha
Quickly rising among the ranks of text messaging services with mobile searches, ChaCha is one of the fastest developing providers in the industry. Now AT&T is teaming up with ChaCha to promote recognition and hopefully benefit both parties. Now ChaCha will support AT&T when customers call their number, and they will use a co-branded greeting. This will certainly be beneficial to AT&T, but ChaCha will also be getting something from the deal.
Together, ChaCha’s mobile-answers service, which is free, will expand to broader horizons. The two companies will look at how to increase their services to being both text and voice-based, for further use from customers. The free service that ChaCha provides (answering answers to any question that customers may think to ask, from sports to science) will still be available so customers can profit. The questions are endless, so you could ask about an event or cultural activity, you choose what interests you.
The Senior Vice President of AT&T Customer Information Services, Susan Johnson, said “AT&T continues to look for new ways to make its voice and local search services tailored to the needs of today’s consumer—in the voice space specifically, beyond just traditional name and number searches.” She added, “Our work with ChaCha provides a great opportunity—really another vehicle—to put information and answers right at people’s fingertips.”
ChaCha agrees that this is a good move, for the companies, and for the customers. The Chief Executive Officer, Scott Jones, said “This is a groundbreaking venture for us. We will now be able to combine our efforts and enhance the service for our users and advertisers who want to reach this coveted young demographic with relevant and targeted SMS advertising.” Everyone involved can benefit from the collaboration between AT&T and ChaCha.