AT&T has been named the official communications service sponsor of Major League Soccer (MLS) for both the men's and women's U.S. teams. This contract, due to last several years, will recognize AT&T as the title sponsor of future MLS All-Star Games. AT&T will deliver behind-the-scenes coverage, in addition to post-game highlights and interviews with players. Using state-of-the-art technology to deliver voice, video and broadband services, AT&T will be able to connect MLS fans worldwide via wireless device, TV and PC. In addition, the official AT&T logo will be placed on the front of each players' soccer jersey, as well as throughout the Rio Tinto Stadium in Sandy, Utah.
"With AT&T providing exclusive content and technology enhancements, this new agreement will truly change the game-watching experience for fans -- both on and off the field," said Executive Vice President of Soccer United Marketing, Kathy Carter.
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