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Current TV Reinventing Television | The Direction Television Is Headed

24 November, 2009

Considering television’s humble beginnings, it’s pretty impressive what we’ve to today in the way of premium home television. Lately, it’s been on a torrid path of reinventing itself, which is good news for anyone who enjoys television.

Savvy television executives know that cutting edge television has little to do with just offering special features on satellite TV. The brave new world of, dare I say Television 2.0, involves an integration with the internet. The channel options and interactive experiences of Television Redux are going to rise above and beyond anything currently being offered. Satellite television services providers, particularly DIRECTV, know how to play this game to perfection, and are leading an industry in ways that many of their competitors have yet to figure out.

More and more intellectual and hipster households are begrudgingly adding premium home television service to their households, couching their decision in the claim that it is finally possible to watch smart and intelligent television. They’re absolutely correct. There’s always been top shelf television programming, but until recently it’s been limited to a handful of channels.

Available on DIRECTV channel 358, Current TV is changing the way that television works. It’s a young station, still a little green and definitely in its formative years, Current TV understands the relationship between television and the internet, and gladly offers most of its programming for free on its website. Make no mistake, however, television is best experienced on a television set, and Current TV is smart enough to know that many older viewers – though not exactly their target audience – isn’t going to sit down and stream a show on their computer. Smart they are, however, because they’re managing to pull audience members from all sides of the equation.

Current TV is definitely willing to be hip and on the bleeding edge, witty, and raw where few other programs are today, but this new and fresh take on satire and political commentary feels fresh and new and way more exciting than pre-existing programming that airs similar content.

The station bills itself as the first 24-hour network in America that is based around content created by viewers. Viewers and website users can actually take part in providing and choosing the programming. The programs are voted on by users, and then the best of the best – or at least the most popular – actually make it to television. Some programs are collaborations between pre-existing entities, like film rating web sites, and the station itself.

The next time you want to feel as though you are truly on the cutting edge of what DIRECTV has to offer, why not take a look at Current TV? It’s television like it’s never been done before.

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